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MX:Monitor assesses how the available data is being used by the different departments within an organisation. Are some departments performing better than others with access to the same data? By relating the tracking results to data insertion points, MX:Monitor can identify if there have been any blockages in the data flow around the organisation. This is of particular value where substantial data purchases have been made and the data may be sitting idle in the marketing systems. We have helped our customers to increase their audience immediately, simply by bringing into use data they did not know was being missed out in campaigns. |