The buyer's journey is fragile |
Your prospect's point of view |
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No marketing manager wants to waste budget on ineffective marketing channels and strategies.
So how do you make sure that the money you spend on marketing content is being presented to your prospects in the best possible way? We believe there are a number of key things you need to know about the communications your prospects are receiving. Without this insight you might unwittingly be turning people off your organisation at an early stage, failing to keep them properly engaged, or worse still, allowing their interest to wane after a promising start. If not properly nurtured, the buyer's journey can quickly wither on the vine. |
Like you, you prospects are busy people. Like you, they get a lot of emails every day. And like you, they will only respond to those who tap into their current interests and needs, and who treat them in a way which keeps them interested.
What do YOUR organisation's marketing efforts look like to your audience? Maybe they are getting too many emails in a short space of time. Maybe they are getting a 'clump' of emails one month, then nothing at all the next. Or maybe they have signed up for communications and nothing turns up. This could cause prospects to drop out of the funnel, particularly in the early stages of the buyer's journey. But how would you know if your communications are falling short, and in what way, and how could you identify which segments of your marketing universe are being affected? |
Discover your prospects' user experience with UX:Inspector
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UX:Inspector is a unique and independent assessment of your marketing operations from your prospects' point of view.
A semi-automated and straightforward programme which delivers a detailed report of how the sales and marketing teams across your organisation are conducting their demand generation activities and, crucially, gives your clear and actionable advice to fix any problems and hitches in processes. |
How it works
Tracking the nurture path
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Too often, contacts receive poorly connected communications from marketing, sales and service teams within global and regional departments, which can be detrimental to their engagement with an organisation.
A key feature of UX:Inspector is gaining an understanding how the responses of a prospect to communications influences their buyer journey. We achieve this understanding by interacting with the communications put out by marketing teams, via the trackers. By inspecting communications over time, regular reporting helps to build a fuller picture or the prospect's journey and the way each path is nurtured. |
UX:Inspector answers vital questions every organisation should ask ...
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What is the prospects' experience of our communications?
Are there blockages in the flow of data to our marketing automation tools?
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... with comprehensive analysis and reporting
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We keep you informed throughout a UX:Inspector programme, with regular reports on the communications received by the trackers.
The reports are compiled from the output of our assessment process, giving you a clear picture of how the various segments of your audience are being marketed to. |
Frequency Timing Clustering Data Use Email Saturation Message Relevance
What our customers say
'I would be happy to recommend the excellent service from the MX:Monitor team. They have given us an easy and cost-effective way to view our marketing communications from a completely different angle.'
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'When we launched a series of corporate marketing initiatives and switched our approach to market, we needed to understand the impact of the changes to our customers.
MX:Monitor's external perspective gave us really useful information on what our different marketing teams were sending out, and spotlighted variations in how we were marketing to our prospects and customers. The programme highlighted several practical ways we could help our teams align to our best practice. This also helped us to refine our marketing strategy based on real evidence.' |