How MX:Monitor came to be

MX:Monitor helps technology multinationals to gain an external perspective of how demand generation tactics and data protection policies and procedures are being implemented by their internal and external marketing teams.

It has grown out of a collaboration between marketing communications and marketing data specialists, leveraging extensive strategic, tactical and technical expertise accumulated over many years.

In our day-to-day business experience we found we were seeing a significant gap in the overall picture of our clients' marketing communications. As the complexity of marketing comms has rocketed in recent years, not least because of the step-up in data regulation, clients were telling us that they had little idea of what the actual experience of those at the receiving end of their communications was like.

And so the idea of user experience 'mystery shopping' was born.

It seemed like a great way to provide this insight to our clients so that they could improve the way they do their marketing and to check their data compliance, from the other end of the telescope. From success with an initial focus on data protection compliance, with the DP:Monitor module, we expanded the idea to encompass various other aspects of user experience, such as frequency and cadence of communications. This became the UX:Inspector.

Our customers tell us we have provided some really valuable insight and uncovered some key issues with their processes. Often they are simple fixes, which can immediately increase the audience available to target or the number of relevant contacts being touched.

In a competitive marketplace a 'quick win' is always welcome, and in MX:Monitor we are excited to have developed a quality service which can do just that.

Expertise in the MX:Monitor team

The value of MX:Monitor lies in the high level of expertise built into the offering. From extensive on-the-ground marketing communications experience, through technical and development know-how across many platforms, to in-depth analytical and strategic skill, the MX:Monitor team has all-round capability.

Delivering the marketing insight so sought after by our customers requires a lot of technical setup, data gathering and strategic interpretation. ​The combined skills of Tim and Andrew and their teams have been
​key to the development and success of MX:Monitor.
​

Tim Lennard is in charge of marketing insight and data protection advice.

He has been in charge of marketing departments at the highest level in global technology multinationals and has also headed up an organisation which helps EU and US B2B technology organisations balance B2B data privacy compliance with effective demand generation and campaign optimisation.

Andrew Roberts heads up the data gathering and analytics team, encompassing the setup of the semi-automated data seeding and email download process and the statistical analysis of the the tool output.

He long been supporting high-tech global organisations with their sales & marketing, helping to develop target market strategy, creating and supporting marketing platforms, and sourcing the most relevant data that aligns to their plans.

With the experience of 30 years in the business, Andrew has also developed considerable expertise in UK, European and other global data protection legislation, its role in B2B sales & marketing, and the pragmatic implementation of the requirements of the various pieces of data protection legislation.