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MX:Monitor tracks the interaction between outgoing marketing communications and the prospects receiving the communications. We follow what happens when prospects sign up to marketing elements, for example subscriptions, newsletters or events, to discover where the data goes and how it is used. We measure the frequency of communications, the cadence of a campaign and whether there is 'clustering'. We capture information on the days of the week and the time of day that emails from the various campaigns are received to create a picture of the marketing experience for each segment. |